Verr Capital invests ****in and supports high-growth consumer brands. We back pragmatic, mission-driven founders building enduring companies with strong fundamentals, disciplined growth, and long-term profitability.

What We Do

We invest directly in emerging and growth-stage consumer brands and actively support founders in navigating capital strategy, financial infrastructure, and scalable growth.

Beyond our own balance sheet investments, we help portfolio and partner brands connect to aligned capital sources, including:

• Early-stage equity investors
• Strategic angels and operators
• Growth equity partners
• Alternative financing providers
• Revenue- and cohort-based financing structures

We are currently developing a structured cohort-based financing instrument designed specifically for consumer brands with recurring or repeat purchase behavior. This vehicle underwrites capital against real customer performance and unit economics, offering a disciplined alternative to traditional venture debt or merchant cash advances.

Direct Consumer Investments

Select investments include: Magic Mind, AMASS, Oats Overnight, KOPPEN.

We focus on brands with strong product-market fit, clear unit economics, and disciplined operators who value financial clarity.

Our Approach

We are operators first. Our investment lens prioritizes:

• Strong founding teams with domain depth
• Differentiated consumer products with brand loyalty
• Clear path to sustainable growth and profitability
• Thoughtful capital allocation and financial rigor

We believe capital should accelerate healthy businesses, not distort them.